Strategy Framework guide
VRIO Analysis
Test whether a capability can create durable advantage.
30–45 minA simple view of the method
When to use it
A company claims a moat, resource advantage, or distinctive capability.
Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.
Three questions to explore
- 01
Which specific resource or capability creates customer or economic value?
Write your interpretation and attach the source or name the evidence gap.
- 02
How rare and difficult to imitate is it relative to named competitors?
Write your interpretation and attach the source or name the evidence gap.
- 03
Is the organization configured to capture the value, and what could erode it?
Write your interpretation and attach the source or name the evidence gap.
Part of a connected analysis
Scan the environment, examine competitive pressure, test capabilities, then synthesize your findings. All four steps share the same evidence.