Strategy / Framework guide

Porter's Five Forces

See where market structure captures margin.

30–45 min

A simple view of the method

01 / The right moment

When to use it

Entering a segment or evaluating competition and positioning.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Who could displace us from the position we want, and why?
Write your interpretation and attach the source or name the evidence gap.
02
Where do suppliers or buyers gain bargaining power?
Write your interpretation and attach the source or name the evidence gap.
03
Which substitute solves the same job more simply?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

Scan the environment, examine competitive pressure, test capabilities, then synthesize your findings. All four steps share the same evidence.