Product / Framework guide

Value Proposition Canvas

Test the fit between a customer job and the promised value.

25–40 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

The problem or offer is still vague.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
What job, pain, and desired gain is specific to the target customer?
Write your interpretation and attach the source or name the evidence gap.
02
How does the offer relieve that pain or create the gain?
Write your interpretation and attach the source or name the evidence gap.
03
Which evidence demonstrates fit rather than merely describing features?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.