Strategy / Framework guide

Unit Economics

Test whether growth creates or consumes economic value.

35–55 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

Pricing, acquisition, contribution margin, or scalability is uncertain.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
What is the unit, payer, realized price, and variable cost?
Write your interpretation and attach the source or name the evidence gap.
02
Which assumptions drive contribution margin, CAC, retention, and payback?
Write your interpretation and attach the source or name the evidence gap.
03
Under which sensitivity does the model stop being viable?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.