Strategy / Framework guide

TAM / SAM / SOM

Bound the reachable opportunity with transparent assumptions.

30–50 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

Sizing a market, segment, or venture opportunity.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
What customer, geography, use case, and period define this market?
Write your interpretation and attach the source or name the evidence gap.
02
Which visible inputs and formula produce TAM, SAM, and SOM ranges?
Write your interpretation and attach the source or name the evidence gap.
03
Which capacity or adoption constraint limits the obtainable share?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.