Strategy / Framework guide

Competitive Positioning Map

Compare offers on the purchase criteria that actually matter.

25–40 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

A market feels crowded or differentiation is unclear.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Which two purchase criteria explain meaningful customer choice?
Write your interpretation and attach the source or name the evidence gap.
02
Where do named alternatives sit, based on observable evidence?
Write your interpretation and attach the source or name the evidence gap.
03
Which open position is valuable, credible, and defensible?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.