Product Framework guide
Opportunity Solution Tree
Connect desired outcomes, opportunities, and experiments.
35–55 minGuide preview · Editable route coming later
A simple view of the method
When to use it
The team is debating features instead of outcomes.
Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.
Three questions to explore
- 01
Which measurable outcome are we trying to change?
Write your interpretation and attach the source or name the evidence gap.
- 02
Which customer opportunities influence that outcome?
Write your interpretation and attach the source or name the evidence gap.
- 03
Which low-cost test would distinguish the best solutions?
Write your interpretation and attach the source or name the evidence gap.
Explore before you apply
This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.