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Lean Canvas

Connect an early venture hypothesis to its riskiest assumptions.

35–50 min
Guide preview · Editable route coming later
A simple view of the method
01 / The right moment

When to use it

Testing a startup or new business before detailed planning.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

Three questions to explore

  1. 01

    Whose urgent problem is being solved, and what evidence shows it exists?

    Write your interpretation and attach the source or name the evidence gap.

  2. 02

    How will the solution reach users and create repeatable revenue?

    Write your interpretation and attach the source or name the evidence gap.

  3. 03

    Which assumption could invalidate the model fastest?

    Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

Explore before you apply

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.