Product / Framework guide

Kano Model

Separate basic expectations from genuine delight drivers.

30–45 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

Choosing a product tier or feature set.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Without which capability would the product feel broken?
Write your interpretation and attach the source or name the evidence gap.
02
What increases satisfaction in proportion to performance?
Write your interpretation and attach the source or name the evidence gap.
03
What would delight customers even though they do not expect it?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.