Product / Framework guide

Jobs to Be Done

Understand the progress people hire a product to make.

30–50 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

A new product, segment, offer, or weak activation.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
What progress is the customer trying to make?
Write your interpretation and attach the source or name the evidence gap.
02
What triggers the search for a new solution right now?
Write your interpretation and attach the source or name the evidence gap.
03
Which anxieties keep the customer from switching?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.