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Impact / Effort Matrix

Separate quick wins from expensive distractions.

15–25 min
Guide preview · Editable route coming later
A simple view of the method
01 / The right moment

When to use it

There are many improvements and limited resources.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

Three questions to explore

  1. 01

    Which outcome would each initiative change?

    Write your interpretation and attach the source or name the evidence gap.

  2. 02

    What is the full effort, including dependencies?

    Write your interpretation and attach the source or name the evidence gap.

  3. 03

    What could we test before making a large investment?

    Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

Explore before you apply

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.