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Experiment Map

Match the riskiest assumption to the cheapest credible test.

20–35 min
Guide preview · Editable route coming later
A simple view of the method
01 / The right moment

When to use it

A venture or product thesis needs evidence before investment.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

Three questions to explore

  1. 01

    Which assumption has the highest uncertainty and consequence?

    Write your interpretation and attach the source or name the evidence gap.

  2. 02

    What is the smallest test that produces decision-quality evidence?

    Write your interpretation and attach the source or name the evidence gap.

  3. 03

    What pass, fail, and ambiguous thresholds will guide the next action?

    Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

Explore before you apply

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.