Product / Framework guide

Customer Journey Map

Find the moments that shape conversion, value, and retention.

35–55 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

Growth is constrained by acquisition, activation, or experience friction.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
What job and trigger move the customer into the journey?
Write your interpretation and attach the source or name the evidence gap.
02
Where do evidence and metrics show the greatest friction or anxiety?
Write your interpretation and attach the source or name the evidence gap.
03
Which intervention could improve the target outcome without shifting harm elsewhere?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.