Strategy / Framework guide

CAGE Distance Framework

Expose cross-border distance that changes market attractiveness.

30–45 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

Comparing countries or planning international expansion.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Which cultural, administrative, geographic, and economic distances matter?
Write your interpretation and attach the source or name the evidence gap.
02
How does each distance affect demand, cost, control, or speed?
Write your interpretation and attach the source or name the evidence gap.
03
Which distance can be adapted to and which is a structural constraint?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.