Strategy / Framework guide

Business Model Canvas

Connect customer value, delivery, and economics in one model.

35–55 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

The business model or payer logic is unclear.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Who is the user, buyer, and payer, and what value do they receive?
Write your interpretation and attach the source or name the evidence gap.
02
Which channels, activities, resources, and partners deliver that value?
Write your interpretation and attach the source or name the evidence gap.
03
How do revenue streams and cost drivers create or constrain the model?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.