Decisions / Framework guide

Benchmark Matrix

Compare alternatives on consistent, observable dimensions.

25–40 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

A shortlist needs a fair factual comparison before scoring.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Which alternatives solve the same job and belong in the comparison?
Write your interpretation and attach the source or name the evidence gap.
02
What source supports every value in the matrix?
Write your interpretation and attach the source or name the evidence gap.
03
Where are missing data or incompatible definitions likely to distort the result?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.