Strategy / Framework guide

Ansoff Matrix

Choose among market penetration, development, product development, and diversification.

25–40 min

Guide preview · Editable route coming later

A simple view of the method

01 / The right moment

When to use it

A company needs an explicit growth direction.

Begin with a concrete company question. Use the framework to organize evidence and challenge your reasoning.

02 / Put it to work

01
Which products and markets are genuinely current versus new?
Write your interpretation and attach the source or name the evidence gap.
02
What evidence supports demand and right-to-win in each quadrant?
Write your interpretation and attach the source or name the evidence gap.
03
Which path offers the best risk-adjusted growth over the stated horizon?
Write your interpretation and attach the source or name the evidence gap.

03 / The bigger picture

This guide is part of the wider library. The current manual workspace supports the four-step company-analysis route.